There's still endless talk of the credit crunch and the recession and it seems to be getting worse as more businesses fold every day. Your business doesn't have to be one of them though. A recession can be a time for your business to grow and outshine your competitors.If someone offers to write you a quality article for £5 or if they promise to have your website at number one in Google over night - just say no. Websites succeed when they have quality content and if someone is earning £5 for writing you an article then it's unlikely they'll be drafting up a masterpiece. Invest in your own skills and outsource areas you don't specialise in to professional companies who will take the time to work on great solutions for your business. Classic mistakes include duplicating content, relying on poor links rather than seeking out more effective ones and filling your website up with adverts to make a few extra quid. Your visitors will be looking for quality content which can solve their problems, not a hundred flashing adverts or content which appears on 20 other websites.Think about it. People panic in a recession, just look at the mammoth pre-Christmas sales where high street shops tried to force sales up by dropping prices.